Flip and Grow Rich | Turning Deals, Ideas, and Assets Into Profit

We've talked about Wine in the past , and it's always a good subject to start off the weekend. As if flipping isn't hard enough, a $2 wine beats out some of the highest priced bottles at this years California State Fair. Trader Joes, which sells 2 buck chuck, really knows what they are doing! Flipping bottles of wine at a low cost and high volume, while not going to make an individual investor or mom and pop shop rich, is something to learn from. Trader Joes knows people will shop for dinner, or lunch, and pick up some of this excellent tasting low priced wine. It's the best form of marketing considering all the press they are getting now for free! I've had it on many occasions and its great for drinking and cooking with. I like it better than many higher priced competitors. In a time where price seems to reflect on quality (but has nothing to do with it in many cases), this is a sure win for Trader Joes. It will be interesting to see if demand can keep up now that ...

Dionysos , the Greek god of wine, pleasure and festivity is said to have shared his knowledge of wine making with Ikarios , a mortal who then took the drink to townspeople for an early wine tasting. When I think of wine, I think back to time spent in Europe drinking local home made wines in countries like Greece. Truly a drink of the Gods, wine has it's place deep in Greek culture. Many may think of France or Napa , but I always think of Greece. Notice how wine can trigger such imagery? Some may envision sipping a glass of wine at their favorite restaurant, others may think back to vacations. Food seems to trigger such a deep emotional response in us, doesn't it? When you market a product, how can you figure emotion into the equation? As we target a more global market, how do you overcome challenges faced by products which do not translate well? Wine is a good example of a product which knows no bounds, most cultures drink wine and have some connection to this ambrosia. Could ...