Skip to main content

Drink Wine and Live Like a Greek God

Dionysos, the Greek god of wine, pleasure and festivity is said to have shared his knowledge of wine making with Ikarios, a mortal who then took the drink to townspeople for an early wine tasting.

When I think of wine, I think back to time spent in Europe drinking local home made wines in countries like Greece. Truly a drink of the Gods, wine has it's place deep in Greek culture. Many may think of France or Napa, but I always think of Greece.

Notice how wine can trigger such imagery? Some may envision sipping a glass of wine at their favorite restaurant, others may think back to vacations. Food seems to trigger such a deep emotional response in us, doesn't it?

When you market a product, how can you figure emotion into the equation? As we target a more global market, how do you overcome challenges faced by products which do not translate well? Wine is a good example of a product which knows no bounds, most cultures drink wine and have some connection to this ambrosia. Could this be a market ripe for the picking?

Greek Wine Resources

Labels

Labels:

Popular posts from this blog

Globalization, good or bad?

After reading about Globalization today, I couldn't help but think about how during World War II, Coca Cola obtained rationed sugar by selling bottles of Coke to the military. After shipping the bottles to Africa, Europe, and anywhere else GI's were posted, Coke basically positioned itself to become a global brand (intentially or not). The book For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It talks about Cokes role during World War II, and provides some interesting background on the company. Now you can have a coke and a smile nearly anywhere on the planet. Is this a positive or negative cultural change? When I was visiting some family abroad, I heard a lot of negative comments regarding Cokes activities in other countries, in the olympics, etc. However I still drink Coke (when I'm not drinking water or Mountain Dew!). I just don't see them as an evil empire, just a company with stock holders and a p...
Read more

Flipping Willie Horton

In politics, flipping is everything. No, not flipping as in changing sides, but flipping information or ideas, profiting not from their sale, but their acceptance. Willie Horton is again in the news, why? Well, put simply, the holiday political season has begun, and it ain't snow thats raining down. In 1988, Willie Horton was used to dessimate the Michael Dukakis campaign , you can't easily buy that sort of ammunition. What matters is not necessarily the facts, but how you flip the story and sell it to the viewers.
Read more

Hilary Clinton and the YouTube Generation

I love YouTube , and so do millions of others around the world. The concept has been proven time and time again. It's a terrific marketing strategy, for the low price of producing a video. How much would someone pay to have a video potentially viewed by the entire world? But wait, its essentially free? When have we as individuals ever had that type of opportunity? Mix in someone in Hilary's position, a US Senator running for President, and you've now got the power to make a difference in your campaign for less than it costs to have a meeting with your staff. Sen. Hilary Clinton has used YouTube and other such oportunities to talk to the voters. Be it searching for a campaign song or reviewing the song entries , videos give her a direct way to promote indirectly, while entertaining those who watch the video. In her latest video, the Senator and President Bill Clinton are spoofing the last episode of the Sopranos . So not only are we talking about marketing to the fans of...
Read more