Flip and Grow Rich | Turning Deals, Ideas, and Assets Into Profit

In an excellent marketing move, NBC News' Today is broadcasting live from the Georgia Aquarium in Atlanta. Meredith Vieira and Al Roker will speak to Aquarium experts in what seems to be a smart move for February ratings. In this example, a well respected, highly watched news show is appealing to their existing audience with a fun change of pace, and at the same time potentially bringing in new viewers who are interested in the Aquarium or marine life in general. Word of mouth, press releases, and new stories have already begun filling the web. Free advertising is one of the best forms of Marketing. Creating a buzz around your product or service, and allowing that buzz to do the work for you. How can you take advantage of buzz to market your product or service?

The LA Times has an interesting article on real estate flipping shows such as "Flip this House". Meg James writes about the euphoria of "flip and grow rich", or getting something for next to nothing. Meg runs through the various shows on television such as "Property Ladder", "Flip that House", "Flip this house", and others. Correlating popularity of the shows with rising house prices, Meg does an excellent job in looking at the big picture. These shows are there to make money. The outcome of the flip highlighted on TV is not as important as attracting viewers. Now, as the real estate market seems to be cooling off, so are the ratings. It might stand to reason that those who once made a decent living flipping property must now pursue other income strategies, such as selling courses and ebooks online. We have certainly talked about them in the past and there are countless websites and forums talking about courses, materials, and relate...

Appealing to our most primal urges and instincts, Survivorman tackles the scenarios that were once commonplace for our ancestors, Surviving. Placing himself in dangerous survival situations, and being his own cameraman has made Les Stroud a well respected survivalist and television personality. What the heck does this have to do with flipping? Well ask yourself this, what is Les and his production crew doing? Aren't they just taking something (a survival situation) and flipping it for money? While educationaly, there is a monetary reward for selling the experience of survival. It appeals to our basic fears, desires, and primal instincts. This type of entertainment has an educational value built in, so not only are you entertained, but you are brought back to the basic survivial skills humans once knew in order to live day to day. Without the comform of a warm home, speedy vehicle, and credit cards, could we survive in the Canadian Rockies, or a Costa Rican Forest?

Tired of flipping for dollars? Ever dream about quitting your job and saying goodbye to lifes financial worries? Well forget Jeapardy and Wheel of Fortune, there's a new game in town, called Set for Life. Hosted by ABC late-night host Jimmy Kimmel of Jimmy Kimmel Live, Set for Life has contenstants battling for their wildest dream come true. Cash prizes could be monthly payments of $1000, $10,000, or even $50,000! ABC has obviously tapped into Americas desire to flip and grow rich, what better than riding the wave of game shows and using the buzz of being Set for Life to market this product. As a vehicle, the internet is already a buzz with talk and news of this hot new show. We'll see how it turns out, as for now, it looks like ABC has signed up for seven episodes. Resources Set for Life Casting (Contestent Sign Up)

Recently Amy Polumbo aka Miss New Jersey announced she is being blackmailed for some old photos of her and her friends. It looks like someone is trying to flip and grow rich overnight, however maybe they didn't realize that blackmail is pretty much illegal in every state. What could have turned out to be a bad situation may end up being used for some good old fasioned marketing. Amy Polumbo is facing this head on, a wise choice given the options. I've always been a firm believer of facing your demons, rather than trying to keep them in hiding, and in this case she's not really worried about the photos anyway. This has given her an opportunity to get her name in the papers, on the news, and at the tip of everyone's tounge. Not the best way to get publicity, but its still publicity. The big question now becomes, how do you turn something so negative into something positive. Amy has demonstrated that by standing up to her blackmailers, she is doing just that. The public wi...