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Georgia Aquarium hosts NBC Today

In an excellent marketing move, NBC News' Today is broadcasting live from the Georgia Aquarium in Atlanta. Meredith Vieira and Al Roker will speak to Aquarium experts in what seems to be a smart move for February ratings.

In this example, a well respected, highly watched news show is appealing to their existing audience with a fun change of pace, and at the same time potentially bringing in new viewers who are interested in the Aquarium or marine life in general. Word of mouth, press releases, and new stories have already begun filling the web. Free advertising is one of the best forms of Marketing. Creating a buzz around your product or service, and allowing that buzz to do the work for you.

How can you take advantage of buzz to market your product or service?
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