Anthropology and Flipping?
We have always wanted to understand... Take for example a famous quote by one of our greatest Philosophers:
"If you would understand anything, observe its beginning and its development." -Aristotle
Throughout history we've practiced anthropology using what we know... Aristotle used Philosophy and today we have an understanding of scientific principals which are highly evolved forms of logic and reasoning.
What the heck does this have to do with flipping? Well how can you flip anything in the world, without first understanding people. Understanding our desires and emotions? Don't sell a house when people are not buying, don't develop a product and try to find its niche. Use a customer base that's already in place, talk to people, ask them what they need. Develop a product, only after you know people will buy it.
In his book The 4-Hour Workweek
Tim Ferriss talks about using Google Adwords for testing product ideas. In a Scoble video interview he discusses how he used Google Adwords for selecting the title of his best selling book! How's that for using the power of the Internets?
"If you would understand anything, observe its beginning and its development." -Aristotle
Throughout history we've practiced anthropology using what we know... Aristotle used Philosophy and today we have an understanding of scientific principals which are highly evolved forms of logic and reasoning.
What the heck does this have to do with flipping? Well how can you flip anything in the world, without first understanding people. Understanding our desires and emotions? Don't sell a house when people are not buying, don't develop a product and try to find its niche. Use a customer base that's already in place, talk to people, ask them what they need. Develop a product, only after you know people will buy it.
In his book The 4-Hour Workweek
Tim Ferriss talks about using Google Adwords for testing product ideas. In a Scoble video interview he discusses how he used Google Adwords for selecting the title of his best selling book! How's that for using the power of the Internets?