JuicyCampus.com Flips Gossip for Profit

In an interesting turn of events, a Cornell University junior claimed JuicyCampus.com has tarnished his reputation by allowing a defamatory post about him.

Where's the profit? Well JuicyCampus.com hosts Google Adsense ads as do many blog and other websites which attract a large audience. These Adsense ads can generate revenue for the web author, and in this case whoever runs JuiceCampus.com. A quick Google search on "juicycampus" can give you an idea as to the popularity of this site in recent days. So, by creating a scandal, the website author has essentially driven traffic to their site for a very low advertising or marketing cost.

While it wouldn't be ethical to setup such a scenario, with the web author directly profiting from the scandal itself, you have to wonder if this is really a student who's been wronged, or a web site cashing in on the aftermath.

Either way, its a good example of flipping information in this modern age and turning scandal info profit.

Nude Photos have also had similar impact in the past, so are these shrewd advertising tactics or nothing more than graffiti on the bathroom wall?

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