Bling h20 Water for the filthy rich

OK, well maybe not for the filthy rich, but you have to be willing to spend nearly $50 for a bottle of the clear wet stuff. How do you flip something that everyone already has? How do you take water and make it worth $50 a bottle?

Ask yourself, could marketing to a niche really be that easy and lucrative?

Flipping Willie Horton

In politics, flipping is everything. No, not flipping as in changing sides, but flipping information or ideas, profiting not from their sale, but their acceptance. Willie Horton is again in the news, why? Well, put simply, the holiday political season has begun, and it ain't snow thats raining down. In 1988, Willie Horton was used to dessimate the Michael Dukakis campaign , you can't easily buy that sort of ammunition. What matters is not necessarily the facts, but how you flip the story and sell it to the viewers.

Globalization, good or bad?

After reading about Globalization today, I couldn't help but think about how during World War II, Coca Cola obtained rationed sugar by selling bottles of Coke to the military. After shipping the bottles to Africa, Europe, and anywhere else GI's were posted, Coke basically positioned itself to become a global brand (intentially or not). The book For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It talks about Cokes role during World War II, and provides some interesting background on the company. Now you can have a coke and a smile nearly anywhere on the planet. Is this a positive or negative cultural change? When I was visiting some family abroad, I heard a lot of negative comments regarding Cokes activities in other countries, in the olympics, etc. However I still drink Coke (when I'm not drinking water or Mountain Dew!). I just don't see them as an evil empire, just a company with stock holders and a p...

Yahoo Down?

Yahoo reportedly is having problems keeping its server infrastructure online, the IM client, Flicer, and the main home page all seem to be having issues. It's unclear how serious the issue is, or if there is an issue with Yahoo at all. Times like this make me wonder what the impact of going public could be vs. silence. Stories on the internet are a blaze with rumor and suppositioin. If Yahoo would release a statement, it would give people some real information to go off of. This is a good contrast to Miss New Jersey , and her facing her photo scandal with a press conference.

Flip and Grow Rich | Can It Really Happen?

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