Unlocking mysteries of the worlds cultures allows us to compile the best of the best. Imagine all the natural medicines and healing techniques used throughout the world. Big Pharama has known this for ages, however anthropologists will continue to unlock knowledge and information about the world and we will all benefit.
Many of the archaeological sites throughout the world have only uncovered a small fraction of what's buried. As we learn more about other cultures, our view of history changes.
Is there something another culture has to offer which you can package and resell? Don't limit yourself to products, it could be information, or an experience! How many people would pay for the experience of a lifetime? Surfing the best wave, climbing the highest mountain, tasting the best food, the finest wines.