Flip and Grow Rich | Can It Really Happen?

I recently read an article from NPR that was written back in May. They discussed flipping and how it's back. I didn't actually know that it had gone away, but none the less, the article goes on to talk about a house in LA that was purchased for $390,000 and then sold for $720,000. The article didn't discuss any improvements that might have been made to the home, something that usually comes with the territory. I know that the easy flip is rare, usually you have to deal with all sorts of issues. Demo, remodel, nasty stuff left behind. Heck, some of the nasty stuff alone can cost a pretty penny when an outside firm is contracted to deal with the cleanup. I once met a flipper who had to deal with rotting food left behind by a family that wanted to make the house uninhabitable for the next tenant. Why do people do such things? Read the NPR Article. What are your flip horror stories?

Interesting YouTube video on Real Estate News for March 2009

In an excellent marketing move, NBC News' Today is broadcasting live from the Georgia Aquarium in Atlanta. Meredith Vieira and Al Roker will speak to Aquarium experts in what seems to be a smart move for February ratings. In this example, a well respected, highly watched news show is appealing to their existing audience with a fun change of pace, and at the same time potentially bringing in new viewers who are interested in the Aquarium or marine life in general. Word of mouth, press releases, and new stories have already begun filling the web. Free advertising is one of the best forms of Marketing. Creating a buzz around your product or service, and allowing that buzz to do the work for you. How can you take advantage of buzz to market your product or service?