Flip and Grow Rich | Can It Really Happen?

In politics, flipping is everything. No, not flipping as in changing sides, but flipping information or ideas, profiting not from their sale, but their acceptance. Willie Horton is again in the news, why? Well, put simply, the holiday political season has begun, and it ain't snow thats raining down. In 1988, Willie Horton was used to dessimate the Michael Dukakis campaign , you can't easily buy that sort of ammunition. What matters is not necessarily the facts, but how you flip the story and sell it to the viewers.