People all over the world are traveling to Dorset and East Devon (in the UK) to walk with the dinosaurs . Thirsty? Have a pint of real ale at the Square and Compass Pub while you look at Pliosaur fossils in the pub's museum. Beer and Bones! What a concept! This just reiterates our previous discussion on using Anthropology to discover untapped products, ideas, or services. In this case, Archeology, (a sub-discipline of Anthropology) offers a unique experience to anyone interested in the past (and a bonus for those who like Ale). By tapping into this global market, the townspeople and local businesses have created a niche for themselves in the world. All they need is some advertising! It's a good thing that newspaper articles (free advertising) can offer tantalizing escapes for those in the busy world of 9 to 5 and living in the sea of ugly gray cubicles. It might not be our vision of Jurassic Park as we've seen in the movie by Steven Spielberg , but it sure beats meeti...
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